Be it broadcast, digital or OTT, TV9 Network has time and again shown the flair for disruption. This emanates from the MD & CEO’s vision to constantly raise the bar while challenging the established norms and practices.
While Network’s legacy broadcast brands have only further consolidated their leadership in recent times, the flagship Hindi channel, TV9 Bharatvarsh scripted history to be crowned the No.1 Hindi news channel in the country.
The channel’s coverage of landmark news events – such as the Russia-Ukraine war, the Covid-19 pandemic and the Uttar Pradesh election to name just three – marked by its editorial prowess, newsroom innovation, impeccable packaging and unrivalled ground reportage, saw it rise sharply up the ratings ladder.
TV9 Bharatvarsh trounced the legacy leader of 22 years on March 17, 2022, when ratings resumed after 17 months. This coincidentally happened to be the third anniversary of the channel.
The remarkable turnaround has proved to be historic. Our Hindi flagship channel created several firsts: use of newsroom studios, packaging, and reimagined prime time. TV9 Bharatvarsh has become a case study where leadership is manifest in every second of its airtime offerings.
TV9 Bangla, the youngest family member at TV9 Network, has shown enormous promise, and is poised to embrace leadership soon.
The disruption is visible in TV9 Digital’s phenomenal rise. The digital canvas at the Network has reimagined the way news is served across our pan India entities.
The audacious OTT launch at the Network marks another first which is bound to cause disruption in the way news is produced and consumed in the country.